Last Week in Social Media News: 08/22 – 08/26
Saatchi & Saatchi LA| Social Media News
August 22 – August 26
Headlines:
- Apple CEO Steve Jobs resigns
- Facebook registers over one trillion page views
- Pandora posts loss in first post-IPO earnings report
- Social media firms meet UK government for riot talks
- Twitter adds ‘User Galleries’; makes photo albums social
- Spotify and Soundhound join forces for instant music discovery
- Ticketmaster and Facebook team up so you can sit with your friends
- Twitter cofounders announce new startup: Lift
- Miramax movies are now available for rent on Facebook
- Couch Surfing picks up $7.6m in first round funding; no longer a non-profit
- AmazonLocal daily deals service comes to New York
Apple CEO Steve Jobs resigns
– Jobs will be replaced by former COO Tim Cook
– Jobs will stay on as Apple’s chairman
– In his second run as Apple CEO, Jobs transformed Apple into the second-largest company in the world by market value
Read More: http://cnnmon.ie/pf9TOd
– Google’s Double Click Ad Plannershows Facebook registered 1tril+ page views in June
– Additionally, Facebook was visited by 870mil+ unique users in the same month
– The second highest site, in page views, was Google’s YouTube at 100mil+
Read More: http://ind.pn/oOvCHm
– Advertising revenue increased but still reported a loss of $1.8mil, or 4 cents a share
– Total revenue more than doubled to $67mil and "total listener hours" also doubled to 1.8bil
– Audio/graphical advertising represented the bulk of revenue at $58.3mil
Read More: http://on.wsj.com/rsVNQt
– Stemming from the recent London riots, Facebook, Twitter and Blackberry executives participated
– Authorities did not seek out additional powers to monitor/manage social media communication
– Civil libertarians have reacted with alarm to suggestions that the services could be shut down in times of crisis
Read More: http://bit.ly/o2kj2v
– User galleries compiles and stores all the images and photos users have uploaded into a single, easily browsed location
– The last 100 photos users have featured will now be all on a single page
Read More: http://bit.ly/nDPTep
– SoundHound is a company, similar to Shazam, that makes music recognition and discovery software for mobile devices
– SoundHound users who use their Android and iOS apps to discover music will soon be able to stream songs from Spotify instantly
Read More: http://rww.to/neLXEP
Ticketmaster and Facebook team up so you can sit with your friends
– Ticketmaster’s interactive seat maps will let a user tag their seat and find out where their Facebook friends (or non-friends) are sitting
– When tagging themselves, users have the option to select who can see them on the interactive seat map
Read More: http://bit.ly/mVY9zu
Twitter cofounders announce new startup: Lift
– Co-founder Biz Stone announced on Wednesday that they will be partnering with Lift, a new app "designed to unlock human potential through positive reinforcement"
– Lift remains in private alpha
Read More:http://bit.ly/nGseKe
Miramax movies are now available for rent on Facebook
– Miramax is the second studio to offer Facebook rentals; Warner Bros being the first
– As of last Monday, 20 titles were available
– Miramax confirmed that iPad users accessing Facebook will be able to use the app suggesting the app doesn’t use Flash-based video
Read More: http://bit.ly/oR2MVj
Couch Surfing picks up $7.6m in first round funding; no longer a non-profit
– Couch Surfing is a free site that allows users to find and/or willingly offer a couch to spend the night on
– It boasts 3 million users and offers couches to "crash on" in 240 countries
– The company will be relocating their headquarters to San Francisco
Read More: http://bit.ly/r8F2h8
– Amazon will start offering daily deals in coming weeks to customers in four regions — downtown, midtown, uptown Manhattan and Brooklyn
– AmazonLocal is now in 30 locations including San Francisco, Austin and Orlando
– Amazon is also an investor in top daily deals site, LivingSocial
Read More:http://on.mash.to/nT15bS
Interactive Assistant Account Executive
gerard.vicente@saatchila.com
310.214.6170 Office
408.813.5206 Mobile
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
Last Week in Social Media News: 08/22 – 08/26
Saatchi & Saatchi LA| Social Media News
August 22 – August 26
Headlines:
- Apple CEO Steve Jobs resigns
- Facebook registers over one trillion page views
- Pandora posts loss in first post-IPO earnings report
- Social media firms meet UK government for riot talks
- Twitter adds ‘User Galleries’; makes photo albums social
- Spotify and Soundhound join forces for instant music discovery
- Ticketmaster and Facebook team up so you can sit with your friends
- Twitter cofounders announce new startup: Lift
- Miramax movies are now available for rent on Facebook
- Couch Surfing picks up $7.6m in first round funding; no longer a non-profit
- AmazonLocal daily deals service comes to New York
Apple CEO Steve Jobs resigns
– Jobs will be replaced by former COO Tim Cook
– Jobs will stay on as Apple’s chairman
– In his second run as Apple CEO, Jobs transformed Apple into the second-largest company in the world by market value
Read More: http://cnnmon.ie/pf9TOd
– Google’s Double Click Ad Plannershows Facebook registered 1tril+ page views in June
– Additionally, Facebook was visited by 870mil+ unique users in the same month
– The second highest site, in page views, was Google’s YouTube at 100mil+
Read More: http://ind.pn/oOvCHm
– Advertising revenue increased but still reported a loss of $1.8mil, or 4 cents a share
– Total revenue more than doubled to $67mil and "total listener hours" also doubled to 1.8bil
– Audio/graphical advertising represented the bulk of revenue at $58.3mil
Read More: http://on.wsj.com/rsVNQt
– Stemming from the recent London riots, Facebook, Twitter and Blackberry executives participated
– Authorities did not seek out additional powers to monitor/manage social media communication
– Civil libertarians have reacted with alarm to suggestions that the services could be shut down in times of crisis
Read More: http://bit.ly/o2kj2v
– User galleries compiles and stores all the images and photos users have uploaded into a single, easily browsed location
– The last 100 photos users have featured will now be all on a single page
Read More: http://bit.ly/nDPTep
– SoundHound is a company, similar to Shazam, that makes music recognition and discovery software for mobile devices
– SoundHound users who use their Android and iOS apps to discover music will soon be able to stream songs from Spotify instantly
Read More: http://rww.to/neLXEP
Ticketmaster and Facebook team up so you can sit with your friends
– Ticketmaster’s interactive seat maps will let a user tag their seat and find out where their Facebook friends (or non-friends) are sitting
– When tagging themselves, users have the option to select who can see them on the interactive seat map
Read More: http://bit.ly/mVY9zu
Twitter cofounders announce new startup: Lift
– Co-founder Biz Stone announced on Wednesday that they will be partnering with Lift, a new app "designed to unlock human potential through positive reinforcement"
– Lift remains in private alpha
Read More:http://bit.ly/nGseKe
Miramax movies are now available for rent on Facebook
– Miramax is the second studio to offer Facebook rentals; Warner Bros being the first
– As of last Monday, 20 titles were available
– Miramax confirmed that iPad users accessing Facebook will be able to use the app suggesting the app doesn’t use Flash-based video
Read More: http://bit.ly/oR2MVj
Couch Surfing picks up $7.6m in first round funding; no longer a non-profit
– Couch Surfing is a free site that allows users to find and/or willingly offer a couch to spend the night on
– It boasts 3 million users and offers couches to "crash on" in 240 countries
– The company will be relocating their headquarters to San Francisco
Read More: http://bit.ly/r8F2h8
– Amazon will start offering daily deals in coming weeks to customers in four regions — downtown, midtown, uptown Manhattan and Brooklyn
– AmazonLocal is now in 30 locations including San Francisco, Austin and Orlando
– Amazon is also an investor in top daily deals site, LivingSocial
Read More:http://on.mash.to/nT15bS
Interactive Assistant Account Executive
gerard.vicente@saatchila.com
310.214.6170 Office
408.813.5206 Mobile
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
Last Week in Social Media News: 08/15 – 08/19
Saatchi & Saatchi LA| Social Media News
August 15 – August 19
Headlines:
- Interpublic sells half of Facebook stake
- President Barack Obama checks in on Foursquare
- StumbleUpon accounts for half of all U.S. social media traffic on the Web
- Buddy Media raises $54m for brand-focused social media management platform
- New Foursquare lists feature aims to unlock your inner tourguide
- EA’s Sims Social officially comes to life on Facebook
- German state declares Facebook Like illegal; threatens sites with fine
- BART officer data exposed in fresh hacking against rail agency
- RIM develops music service for phones
- iPhone alarm clock donates your snooze to charity
Interpublic sells half of Facebook stake
– The parent company of ad agencies such as Lowe and McCann-Erickson has sold half of its Facebook stake for $133m
– The ubiquity of Facebook has weakened their strategic alliance while appreciating financial value, according to Interpublic CEO, Michael Roth.
– In June, investment fund GSV Capital Corp valued the site at about $70b
Read More: http://bit.ly/qxtq9s
– The White House blog announced on Monday that the President has joined the location-based social networking site.
– This is another attempt for the President to connect with the tech-savvy citizens that played a big part in his 2008 campaign.
Read More: http://bit.ly/rollhd
StumbleUpon accounts for half of all U.S. social media traffic on the Web
– As of August 2011, StumbleUpon makes up over 50% of all social traffic in the United States.
– The service is designed specifically to "stumble" around websites and check out new links.
– Globally, however, Facebook still owns 60% of social traffic; StumbleUpon, a tad under 28%.
Read More:http://bit.ly/opsIaW
Buddy Media raises $54m for brand-focused social media management platform
– The company provides Facebook Pageand social media management tools to brands.
– Buddy Media also has a Twitter Management Platform to help create, manage and track social campaigns.
– The company has 200 new customers in ’11 including Ford and ESPN; revenue has doubled since end of ’10
Read More: http://tcrn.ch/pLn2V0
New Foursquare lists feature aims to unlock your inner tourguide
– Users and brands on Foursquare can now bundle together sets of tips about places into thematic lists.
– Any user can make Lists, multiple people can collaborate on a list and followers receive notifications every time a new place is added onto a list that they follow.
Read More:http://rww.to/mVjct2
EA’s Sims Social officially comes to life on Facebook
– Electronic Arts’ Facebook-friendly version of their successful Sims franchise launched on Thursday.
– The game now joins other EA properties, Monopoly Millionaires, FIFA Superstars and Scrabble on the social network.
– Sims Social will be free to play with revenue coming from virtual good sales and in-game advertising.
Read More: http://dthin.gs/pFY5MZ
German state declares Facebook Like illegal; threatens sites with fine
– The northern state of Schleswig-Holstein declared that Liking sends illegal user data to Facebook.
– Site owners in the state who continue to implement the Like button can face a fine of 50,000 Euros.
Read More: http://bit.ly/pY7576
– 100+ Bay Area Rapid Transit police officers had their personal information hacked and posted online.
– Stemming from a controversial killing of a man at a BART station, BART police limited phone service in their stations to prevent mobilization of protesters.
– This is the second major cyberattack against the department; sources link hacker group, Anonymous, to the attacks.
Read More:http://bloom.bg/nGtYcs
RIM develops music service for phones
– "BBM Music", which would let subscribers access and share music via Blackberry Messenger, could launch as early as this week.
– Users would get access to 50 songs at a time.
Read More: http://on.wsj.com/oAX7yN
iPhone alarm clock donates your snooze to charity
– Snooze is an alarm clock app for your iPhone, iPod Touch or iPad that pledges $.25 of your money every time you hit the snooze button.
– Users select a charity and the app calculates how many times a user has hit snooze.
– The app was designed by LetGive, a company that combines mobile technology with charitable giving.
Read More: http://on.mash.to/ouf56E
Interactive Assistant Account Executive
gerard.vicente@saatchila.com
310.214.6170 Office
408.813.5206 Mobile
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
Last Week in Social Media News: 08/08 – 08/12
Saatchi & Saatchi LA| Social Media News
August 8 – August 12
- UK Prime Minister proposes banning suspected rioters from social media
- Spotify has 1.4 mil users, 175k paying customers
- Twitter launches own photo sharing tool
- Groupon’s net loss rises to over $100 million
- Zynga exec jumps ship, lands CEO role at eHarmony
- Angry Birds maker said to discuss investment at $1.2 billion valuation
- NYPD forms new social media unit to mine Facebook and Twitter for mayhem
- Klout adds Tumblr and four other networks to help calculate online influence
- Chill offers "Turntable.fm"-like service for video curation
- Second Life making $100 million a year
– Social media (especially Facebook, Twitter and Blackberry Messenger) played a role in mobilizing rioters.
– Home secretary Theresa May will reach out to the social media outlets to discuss options to prevent rioters from organizing through their platforms.
Read More:http://on.mash.to/p7ZzwO
– The streaming music service has only been available to the U.S. less than a month.
– Paid subscribers are given Spotify access on iPhone and Android devices, for $10/month.
– The largest current music subscription service, Rhapsody, boasts 800k paying customers.
Read More:http://dthin.gs/pxWO1X
– Photo-sharing on Twitter was dominated primarily by third party apps.
– Twitter’s photo-sharing tool will be powered by Photobucket.
– This feature will not be immediately available for mobile users; will be rolled out in the fall.
Read More: http://bit.ly/omzQA5
– Their filing with the SEC on Tuesday confirmed a Q2 deficit of more than $100 mil.
– Groupon’s revenue rose from $878 million compared to $3.3 in Q2 of 2009.
– The latest downturn comes as the company increased staff and ventured into new markets.
Read More:http://cnet.co/nO2UYZ
– Former Zynga GM, Jeremy Verba, is now CEO at eHarmony.
– Verba had been a part of the Zynga executive staff since 12/09.
– eHarmony’s former CEO, Gregory Waldorf, resigned earlier this year.
Read More:http://tcrn.ch/rq2aNn
– Rovio Entertainment Oy, the Finnish creator of the game, is plotting to accept a strategic investment from an entertainment company.
– The company is planning a movie as well as opening offices outside of Finland.
– The game maker received $42 million in funding earlier this year.
Read More: http://bloom.bg/qQqtyf
– The department will mine social media in search of troublesome house parties, gang meetups and other potential mayhem.
– The new unit will fall under the Community Affairs Bureau.
Read More:http://nydn.us/qT2OLg
– Blogger, Last.fm, Instagram and Flickr were the other four networks added.
– Klout is a platform that determines how influential a single person is on the web.
Read More:http://bit.ly/ng2j5A
– Chill lets users curate YouTube and Vimeo videos much like Turntable.fm lets users curate music.
– Once logged in, users join or create a "lounge" where they build a playlist of videos which will play inside the lounge.
– Chill has received funding from TechCrunch editor, Michael Arrington.
Read More: http://bit.ly/nLKo46
– Virtual 3D world game approaching $100 mil/year in revenues.
– Q1 2011 was their best quarter to date.
– The game’s primary revenue source is "virtual land".
Read More:http://bit.ly/q1edmM
Interactive Assistant Account Executive
gerard.vicente@saatchila.com
310.214.6170 Office
408.813.5206 Mobile
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
This Week in Mobile: 8/8-8/12
Saatchi & Saatchi LA | Mobile Technology News
August 8 – August 12
When will we be paying for stuff with our smartphones?
Instead of fumbling with cash or pulling out a credit card, you whip out a smartphone. Inside the handset are chips that make nice with the store’s register, and a digital wallet app holds virtual replicas of your plastic debit, credit and loyalty cards. You tap the screen to choose which one you want to use to pay for your purchases, then confirm the amount. An instant later, the transaction is complete.
If the digital future pans out the way that leading banks, credit card issuers, wireless carriers and tech companies hope, scenarios like this could become common.
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost monetization.
The move extends NetSeer’s “concept-based” ad technology to the mobile Web, allowing sites to serve relevant ads based on an analysis of Web page content.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155645
Mobile Advertising: Personalized Ads, Coupons Score With Users
The controversy about location-tracking on mobile devices, and the subsequent emphasis on location-based services in mobile advertising, may not be as important longer-term as previously thought. According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes.
http://paidcontent.org/article/419-mobile-advertising-personalized-ads-coupons-score-with-users/Visa Unveils Incentives to Speed Shift to Mobile-Payment Systems
Visa Inc. unveiled plans to encourage U.S. retailers to shift to checkout systems that let consumers pay using their mobile phones, as the biggest payment network aims to jump ahead of rivals and curb credit-card fraud.
The company said it will let merchants that switch to credit-card readers supporting so-called EMV technology forego costly annual security certifications. Starting in 2015, it will also stop requiring banks to reimburse most merchants for some types of credit-card fraud, which can be prevented by using EMV systems, Visa said in a statement yesterday.
http://www.businessweek.com/news/2011-08-10/visa-unveils-incentives-to-speed-shift-to-mobile-payment-systems.html
New Balance drives in-store visits with mobile game
Sporting apparel retailer New Balance is driving consumers to its recently opened flagship New York store with a scavenger hunt campaign where consumers can win free athletic shoes and other prizes.
Using augmented reality, gamers collect virtual batons around the city via an iPhone application and race to the New Balance store to claim their pair of special-edition shoes. The promotion will run through Sept. 10.
http://www.mobilecommercedaily.com/2011/08/10/new-balance-drives-in-store-visits-with-mobile-game
Ads on Tablets More Effective Than E-Readers
While casual observers often lump tablet-style computers and e-readers together because of their evident similarities, tablets would appear to be a more effective ad platform for magazine brands, according to a new study by GfK MRI’s Starch Advertising Research.
But the survey of an estimated 7,000 users of magazine apps, conducted from May-July of this year, may be too early to reflect real, long-term trends.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155524
This Week in Social Media News: 08/01 – 08/05
Saatchi and Saatchi LA | Social Media News
August 1 – August 5
LinkedIn reported second-quarter net income of $4.5 million, about 4 cents per share, a slight increase from the $4.3 million for the same period last year when it was still a privately held firm. Revenue grew to $121 million, a 120 percent increase compared the $54.9 million for the same quarter last year. And LinkedIn said membership has increased to 115.8 million worldwide, a 61 percent increase from June 2010.
http://bit.ly/qLXIC0 Randi Zuckerburg leaves Facebook to start new social media firm Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.The company Randi Zuckerberg is creating is apparently called RtoZ Media, which is obviously a play on her name. The move is likely to be much noticed, since Randi Zuckberberg has been at Facebook since its early days and has also been a high-profile and charismatic personality both inside the social networking company and in Silicon Valley.
http://dthin.gs/onne9HExpected: Child: Facebook welcomes fetuses to social media
Facebook has just made it easier for expectant parents to announce their burgeoning bellies via their social network.To introduce your growing gametes via Facebook, simply click on "Edit my profile," then "Friends and Family." Alongside the standard choices to identify your kin, like Mom, Dad or Grandma, you’ll now find "Expected: Child.”The new category may be yet more proof of our cultural penchant for oversharing, but it’s hardly groundbreaking. For years, women have been obsessing over how to break the news of their expanding waistlines creatively via Facebook; “Expected: child” is simply recognition that the observant folks at Facebook have noticed users doing this.
http://ti.me/mRx1bNKlout to measure Foursquare, YouTube influencers
Social analytics company Klout, which measures user influence across social sites, is now including location-based site Foursquare and video-sharing site YouTube in its influencer calculations.Klout originally measured only the influence of Twitter users. With the additions, Klout now covers five major social sites, including Facebook and LinkedIn, offering marketers an additional metric to help engage with their most influential customers and prospects. The “Klout Score” given to social users ranges from 1 to 100, measuring such variables as the reach of the user’s posts, and how others react to and engage with those posts.
http://bit.ly/npx8vbLady Gaga, Kanye West invest in Turntable.fm
Lady Gaga and Kanye West are both investing in New York-based startup Turntable.fm. They’ll reportedly be contributing to a $7.5 million financing round that’s being led by Union Square Ventures, which recently gave Turntable a $37.5 million valuation.The music-based social network allows members to create avatars that perform as DJs, spinning tunes from the user’s computer songs for other users. The site has nearly every song imaginable (somehow without label deals, which has led to questions of its legality), and users can upload music if it’s not already there. Turntable is also planning an iPhone app that would allow multiple people at a party to request songs and wirelessly upload them to a playlist.
http://bit.ly/oUjdks Rentcycle raises $1.4 million from collaborative fund, Andreessen Horowitz, SV Angel and others Rentcycle, a San Francisco-based startup that has been dubbed the “OpenTable for product rentals”, announced Thursday that it has raised $1.4 million in seed funding. Rentcycle is a service that allows one to easily search, compare, and rent anything and everything online — from from skis to jackhammers and bouncy houses to designer dresses. It’s all there under one roof. And for the merchant, Rentcycleoffers cloud-based management solutions, which not only allow rental businesses to bring their brick and mortar operations online, but also enables them to track their inventory online and manage reservations and payments over the Web. http://tcrn.ch/qEvi2W Instagram snaps 150M photos, 7M users — still only 4 employees The photo-sharing company announced today that it has reached a milestone of 150 million shared photos, and it now boasts over 7 million users. “Instagrammers now share photos with one another at a rate of 15 photos per second,” founder Kevin Systrom wrote in a blog post this morning. It was only two months ago that we reported Instagram had reached 100 million photos and 5 million users. http://bit.ly/nfh1LZ Gerard VicenteInteractive Assistant Account Executive
gerard.vicente@saatchila.com
310.214.6170 Office
408.813.5206 Mobile
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
This Week in Mobile: 8/1-8/5
Saatchi & Saatchi LA| Mobile Technology News
August 1 – August 5
I know, I know. Augmented reality (or "AR," is it?) is the next "it" when it comes to marketing. Big time players like BMW, Ben & Jerry’s Ray-Ban, and eBay — and even those without a "B" in their name, such as Audi — are jumping on the augmented reality bandwagon. And rightly so. Augmented reality is truly amazing and offers a heretofore unimaginable opportunity for marketers to allow consumers the chance to "try on" and "test drive" their products — all from the comforts of their PC or smartphone, and even their car windshields. Yes, I know it’s technically been around since the ’90s, but nothing to this extent. http://www.imediaconnection.com/content/29639.asp AOL Finally Ready With Editions, Its iPad Magazine
After a nine-month gestation, AOL says its online iPad magazine is ready to meet the world.
Editions by AOL, as the app is known, should hit the iTunes store later today or by Wednesday morning at the latest. The app, as we have previously noted, is designed to be AOL’s entrant in the increasingly crowded field of personalized publications designed exclusively for Apple’s tablet. http://allthingsd.com/20110802/aol-finally-ready-with-editions-its-ipad-magazine/?refcat=news 33 million consumers shop with a mobile phone
Mobile shoppers are still a minority among U.S. consumers, but already a significant minority. And understanding how these early adopters are shopping via their mobile phones can help retailers preparing for the growing consumer adoption of mobile commerce. More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, says research firm Experian Simmons in its “2011 Mobile Consumer Report.” 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds. http://www.internetretailer.com/2011/08/02/33-million-consumers-shop-mobile-phone Subway Readies Global Mobile Push
Subway is preparing a global mobile marketing and m-commerce push, and plans to roll out transactional HTML5-based websites and applications in the U.S. and other territories starting early next year. The quick-serve sandwich chain has dabbled with mobile marketing activity in the past – including display ads from vendors such as Apple’s iAd unit – but this initiative will represent the largest investment the brand has made in the mobile arena to date, Subway director of digital marketing, Joost Zimmerman, suggested. http://www.clickz.com/clickz/news/2099284/subway-readies-global-mobile-push AisleBuyer drives restaurant industry sales via mobile ordering app
AisleBuyer is letting hungry consumers skip the line and place their food orders in real time via an iPhone, Android and BlackBerry application. The mDine application leverages AisleBuyer’s mobile commerce platform to let consumers order food no matter where they are. The company decided to roll out the app with smartphone adoption growing at a rapid rate and consumers looking to use these devices for convenience when choosing a dining establishment and ordering meals. http://www.mobilecommercedaily.com/2011/08/04/aislebuyer-drives-restaurant-industry-sales-via-mobile-ordering-app Mobile Tags Enhance PepsiCo TV Ads’ ROI
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI, reports DM News. PepsiCo America Director of Digital Shiv Singh confirms that mobile tagging capabilities enable a more direct conversion path for television advertising. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155356 Thanks!
Justin Wang
Interactive Assistant Account Executive
justin.wang@saatchila.com
310.214.6570 T
626.271.2895 C
Saatchi & Saatchi LA
Nothing is Impossible
————————————————————————
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.
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